Product/Capability Manager for digital experience creation and delivery applications (Adobe). My primary focus is to deliver strategic solutions that empower marketing and content teams to deliver exceptional digital experiences at scale.

As a Digital Production Manager for a customer communication platform, I collaborate with content, design, and communications teams for delivering the best digital customer experience. We delivered re-usable templates and capabilities using content management system and APIs for our teams to deliver digital experiences at scale.

Responsible for crafting a customer-centric and re-usable digital experiences. This involved establishing guidelines and best practices for content and configurations to ensure a seamless customer journey across all channels.

Collaborated with the brand, design, and content teams to set the foundation for brand guidelines and developed design and content testing plans to measure effectiveness. I worked closely with stakeholders to create and capture requirements, assessments, and designs and provided realistic estimates and ongoing progress updates to ensure alignment across all teams.

Developed technical documentation for the team and user guides for internal consumers for new features, and worked with the global agile team to manage the backlog, plan upcoming sprints, and receive feedback to continuously improve ways of working.

Managed digital content, emails, and special offers for the company's website and third-party platforms. Assisted the team with marketing reporting, product setups, and sales training.

Achieved success with a newly launched website featuring an enhanced booking process and optimised SEO, resulting in increased revenue. Additionally, developed a cutting-edge booking engine for online channels, front desk, and travel agencies with real-time resource management and customizable fare rules.

• Ongoing management of website content and assets.
• Create and send email campaigns to subscriber databases.
• Generate reports on campaigns through Google Analytics and ESPs.
• Facilitate special offers in conjunction with agents & ensure internal staff are informed.
• Setting up & testing new products/codes, pricing & business rules in the reservation system and on the website.
• Generate, compile & distribute monthly online statistics for all CCC websites using Google Analytics.
• Provide training to the sales team when new features are available on the website and reservation system.
• Add products and resource availability on 3rd party websites like Viator, Red Balloon and Rezdy.
• Assist with new projects - development & administration of new websites & systems/platforms.
• Delivered new website and migrated content across from old website where relevant - delivering better customer experience, SEO and sales revenue.
• We developed a new booking engine that can be accessed and managed from anywhere with real-time resource management and business rule engine for fare management.